Maru Asmellash is a cultural visionary and co-founder of The New Originals (TNO), a groundbreaking brand that has redefined the fashion landscape by seamlessly blending creativity with community empowerment.

Under Maru’s leadership, The New Originals has grown from a local Amsterdam-based concept into a globally recognized brand, known for pushing boundaries and challenging conventions.

Discover how he and his team have built a brand that not only breaks fashion norms but also cultivates a powerful sense of community, sparking a movement that resonates with people around the world.